Why Companies are Investing in Help Desk Software Now

We are experiencing economic downtime around the globe. Newspapers, magazines, tv programs, web portals, business meetings… everybody is talking about recession and its outcomes. One unwritten rule that companies follow in hard times (even though I could not recall if I have ever read about that kind of good strategy) is “In slow economy, marketing is the first thing out in budget”.

How do you deal with it? Are you one of many who think that it is a good thing to give up on marketing? I hope not. One of the most terrible ways to fight downtime is to reduce marketing activities, IT investments, and cut on customer support and quality of customer service. Why? Read more

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